ground

roots

Umira was born from a need to reconnect technology, design, and material culture. Our roots lie in the tension between innovation and tradition, between the digital and the tangible. We draw from local knowledge, ancestral techniques, and contemporary practices to shape a new way of creating — one that listens before it builds.

processes

Every project at Umira follows a path that is never linear. We experiment, prototype, test, and often start again. We collaborate closely with artisans, engineers, and thinkers to create objects and systems that are intelligent, responsive, and meaningful. Our process is iterative, transparent, and deeply human.

territories

Our work grows from real places. From the tools of a local workshop to the rhythms of a shared studio, we believe in geography as a source of identity. We value local materials, small-scale production, and cross-border collaborations that enrich every phase of the journey — where ideas meet matter.

directions

We don’t follow trends — we don't question them. Umira explores alternative paths in design and innovation, seeking to create useful beauty in everyday life. Our goal is not to impose, but to propose: solutions that are adaptable, sustainable, and quietly radical. We move forward with curiosity and care.